Head of Marketing

About

Plutus Health Inc. is a leading provider of Revenue Cycle Management (RCM) services, certified in SOC2 compliance and recognized among the Inc. 5000 fastest-growing private companies. We specialize in revenue cycle optimization for hospitals, physician groups, and healthcare organizations across various specialties. Our commitment to innovation and excellence has earned us recognition as a 2024 EY Entrepreneur Of The Year finalist and one of the top 100 fastest-growing companies in Dallas.

Life at Plutus Health

Plutus Health offers a unique work environment that is both thrilling and enriching, fostering personal and professional growth. Our company is a hub of innovation, collaboration, and continuous learning, where we encourage our employees to adopt a positive mindset and strive for excellence.

At Plutus Health, you'll be part of a vibrant team that thrives on creativity and problem-solving. You'll have the opportunity to work on cutting-edge projects, leveraging the latest technologies and methodologies to deliver intelligent solutions that make a tangible difference for our clients.

Plutus Health prioritizes the well-being of its employees and fosters a supportive and inclusive culture that promotes work-life balance. If you are enthusiastic about joining a vibrant organization that values your input, Plutus Health is the ideal place to pursue your career goals.

Job Title: Head of Marketing

Experience: 10+ years of B2B marketing leadership targeting healthcare enterprises

Qualification: Bachelor’s degree in Marketing, Business, or Communications (required), MBA or healthcare-related advanced degree (preferred).

Location: Dallas, Texas

Terms: Full-time

Job Summary

Enterprise B2B marketing leader driving an aggressive growth strategy.

Reports directly to the CEO. Own the complete marketing function for both RCM services and SaaS software. Builds a scalable marketing engine that accelerates pipeline growth, drives enterprise client acquisition, and positions Plutus Health as a market leader in tech-enabled RCM.

Recognition & Growth

• Inc. 5000 honoree – 2 consecutive years, recognized for rapid revenue growth
• SMU Cox 100 – 3 consecutive years (fastest-growing Dallas companies)
• Proven scalability: Built on proprietary technology and dedicated global teams

Dual-Brand Portfolio

• Plutus Health (Primary Brand): Tech-enabled RCM outsourcing serving multi-specialty practices, behavioral health, and specialty providers across medical billing, coding, denial management, and AR optimization
• Artemis ABA: Practice management SaaS platform for ABA therapy providers

What Makes Us Different

• Technology-first approach: Proprietary workflows, AI-powered automation, real-time analytics
• Vertical expertise: Deep specialization in behavioral health, ABA therapy, and ASC billing
• Global delivery advantage: Round-the-clock support with cost savings
• KPI-driven pricing model
• Rapid growth trajectory: Expanding its client base, geographic footprint, and service capabilities

CRITICAL REQUIREMENTS (Must Have)

Enterprise ABM Experience

• 10+ years of B2B marketing leadership targeting healthcare enterprises
• Proven ABM program success with measurable pipeline impact
• Experience building and executing multi-touch ABM campaigns targeting C-suite and clinical decision-makers
• Experience with 12-month enterprise sales cycles involving 5–10 stakeholders
• Track record of achieving 30%+ improvement in sales cycle velocity through ABM

Healthcare Industry Expertise

• RCM outsourcing services marketing (medical billing, coding, denial management)
• Healthcare SaaS go-to-market experience (EMR/EHR, practice management, billing software)
• Deep understanding of healthcare buyer personas: CFOs, CEOs, and PE-backed boards
• Experience marketing to CFOs and PE-backed healthcare organizations, with the ability to create ROI-focused messaging aligned to EBITDA improvement, operational efficiency, and portfolio optimization
• Knowledge of HIPAA compliance in marketing operations
• Experience marketing to multi-specialty practices, ABA therapy providers, behavioral health clinics, and PE portfolio companies

Digital Marketing Mastery

• HubSpot expert: Deep experience with workflows, lead scoring, attribution reporting, and marketing automation
• Full-funnel digital strategy: SEO, SEM, LinkedIn, programmatic display, and retargeting
• Marketing automation platforms (HubSpot, Marketo, Pardot)
• Intent data platforms (6sense, ZoomInfo, Bombora)
• Account-based advertising and personalization tools (Demandbase, Terminus, Mutiny)

AI-Powered Marketing Innovation

• Experience leveraging AI for scale and efficiency, including generative AI for content creation, personalization, and campaign optimization
• AI-driven marketing automation: Predictive lead scoring, email optimization, chatbots, and dynamic website personalization
• Proven track record of reducing content creation time by 40%+ while maintaining quality through AI tools

Brand & Market Leadership

• Trade show and event strategy (HFMA, CASP, BHB, ASCA): Booth design, sponsorships, and ROI tracking
• Brand positioning and messaging against market leaders
• Thought leadership programs: Whitepapers, industry reports, research studies, executive briefings
• Customer engagement initiatives: User conferences, advisory boards, reference programs, success stories
• Analyst relations: Engaging KLAS, Black Book, and Gartner to build market credibility

Execution Excellence

• Experience building a marketing function from scratch in a growth-stage company ($50M–$100M revenue)
• Managed marketing budgets of $3M+ with strong ROI discipline
• Led teams of 5–10+ members (internal and agencies)
• Built a scalable content engine: Case studies, whitepapers, video, webinars

STRONG PLUS (Differentiators)

Industry Experience

• Global delivery model marketing experience
• ABA, behavioral health, or ASC market knowledge
• Experience in PE-backed healthcare companies
• Marketing engagement with CFOs, COOs, and PE portfolio company boards
• Competitive intelligence expertise

Technical Capabilities

• HubSpot certifications (Marketing Software, Inbound, Revenue Operations)
• AI marketing tools: ChatGPT, Claude, Jasper, Copy.ai, Drift AI, 6sense AI
• Predictive analytics and propensity modeling
• Marketing data warehouse architecture
• API integrations and martech stack optimization

Strategic Skills

• Market research and analyst relations (KLAS, Black Book, Gartner)
• Key Opinion Leader (KOL) development programs
• Partner/channel marketing experience
• PE firm relationship building and portfolio company targeting

KEY RESPONSIBILITIES

Strategic Planning (25%)

• Own revenue contribution targets through marketing-sourced pipeline
• Develop integrated marketing strategy across services (Plutus) and software (Artemis)
• Build ICP definitions and account selection criteria for ABM programs
• Create competitive positioning
• Design and execute tiered ABM programs targeting named enterprise accounts
• Develop CFO-focused value propositions, including ROI calculators and EBITDA impact models

Brand, Events & Market Presence (25%)

• Plan and execute major healthcare conferences annually
• Target PE firm events and healthcare investment conferences
• Launch annual customer conference and advisory board programs
• Produce annual thought leadership content on RCM trends, ABA outcomes, and financial optimization
• Engage KLAS, Black Book, and Gartner for evaluations and rankings
• Build PR strategy and media presence in healthcare publications

Demand Generation (35%)

• Generate marketing-qualified accounts (MQAs)
• Drive pipeline growth from marketing channels
• Execute LinkedIn ABM campaigns
• Build SEM strategy to capture high-intent search traffic
• Create vertical-specific content across target segments
• Develop board-ready materials (executive summaries, ROI models, implementation roadmaps)
• Optimize conversion funnels
• Implement AI-powered lead scoring, email optimization, and personalization

Sales Enablement & Team (15%)

• Develop personalized landing pages and account-specific microsites
• Create competitive battlecards and sales decks
• Build CFO-focused tools (ROI models, TCO analyses, payback calculators)
• Conduct weekly pipeline reviews with sales leadership
• Recruit and manage a 3–5 member marketing team
• Build real-time dashboards tracking engagement, pipeline, and revenue

QUALIFICATIONS

Education & Experience

• Bachelor’s degree in Marketing, Business, or Communications (required)
• MBA or healthcare-related advanced degree (preferred)
• 10+ years of B2B healthcare marketing leadership
• 5+ years of enterprise ABM experience
• 3+ years in RCM or healthcare SaaS marketing
• Experience selling to CFOs and PE-backed healthcare organizations

Technical Skills

• HubSpot Marketing Hub (advanced proficiency)
• AI tools for content, analytics, and automation
• LinkedIn Campaign Manager and Sales Navigator
• Google Analytics 4, Google Ads, Tag Manager
• ABM platforms (Demandbase, 6sense, Terminus)
• Intent data tools (ZoomInfo, Bombora, Clearbit)
• Analytics tools (Tableau, Looker, Power BI)
• Financial modeling tools for ROI/TCO analysis

Leadership Competencies

• Data-driven decision-making with strong analytical rigor
• Financial acumen: Ability to communicate in CFO metrics (EBITDA, ROI, cash flow, payback)
• Cross-functional collaboration across marketing, sales, product, and operations
• Strong understanding of RCM workflows, HIPAA, and healthcare buying committees
• Executive presence: Comfortable engaging with C-suite and boards
• Bias for action with comfort in ambiguity
• Ability to balance strategic vision with hands-on execution

WORKING STYLE & CULTURE FIT

You’ll thrive here if you:

• Move fast in a high-growth environment
• Make data-driven decisions and operate through dashboards
• Prefer direct communication and fast decision-making
• Can translate marketing into financial outcomes
• Are entrepreneurial and comfortable building from scratch
• Are results-oriented and measured on revenue impact
• Are hands-on and execution-focused

Why join Plutus Health?

• Momentum: Inc. 5000 + SMU Cox 100 (3 years) = proven growth trajectory
• Impact: Build the marketing function from the ground up at a critical inflection point
• Growth Market: Healthcare RCM and ABA SaaS are rapidly expanding
• Target-Rich Environment: PE firms managing healthcare portfolio companies
• Competitive Advantage: Global delivery model + proprietary technology
• Leadership: Experienced operators with a decisive and empowering CEO