Successful management of denials in an ABA setting
Managing of denials in billing is critical in healthcare organizations. Healthcare organizations face many challenges in the form of billing processes and seek to automate them with emerging technologies of Robotic Process Automation (RPA), Artificial Intelligence (AI) and data analytics. Revenue cycle management (RCM) serves as a key functional process that takes care of the financial cycle management in healthcare organizations, and most of the RCM is outsourced to service providers, to enable the Providers to concentrate on healthcare services.
Denial management (DM) is an important critical element for healthy cash flow, and a successful RCM. Healthcare organizations and ABA providers need to determine the cause of denials, mitigate the risk of future denials,and get paid faster.
Typically, DM involves collecting, tracking, reporting,forecasting, measuring claims denied for payments by insurance companies or carriers. An effective denial billing management program enables healthcare providers to better manage revenue losses.
According to Medical Group Management Associating (MGMA), it costs $25-$30 to manage an average denial. A report in 2017 indicated out of $3 trillion worth of medical claims submitted by US hospitals, $262 million worth claims were denied, a 9% denial rate.
Applied behavior analysis (ABA) is relatively new and is facing a bigger challenge when it comes to billing. Billing for ABA is unique, wherein bills need to be submitted weekly across multiple service locations – clinics,schools, homes, communities. ABA is aimed to serve individuals with autism spectrum disorder. Denials in ABA billing needs high attention, and ABA providers need to understand and navigate the process flow of ABA for it to be well integrated into RCM. This will provide effective support to ABA denials management and help to oversee the process that does not have cashflow fallouts in an ever-changing environment.
Last September 2019, the AMA announced that ABA providers will have new reimbursement codes, which will be permanent, and signify that the clinical efficacy of the services has been well documented in research, that meets the American Medical Association (AMA) standards.
Types of Denials in ABA
- Hard denials are irreversible and often result in lost or written-off revenue.
- Soft denials are temporary and can be reversed if the provider corrects the claim or provides additional information.
5 Reasons for Denials
According to AMA‘s National Health Insurer Report, Card 5 key reasons for denials includes:
- Missing information
- Duplicated Claims
- Pre-authorization for services
- Uncovered procedures claim
- Claims filed past expiration period
Most Common Reasons for Denials in ABA Setting
- Treatment being stopped
- Hours cut back
- Does not conform to the level of care guidelines
- Overaged to avail the benefit
- Cognitive abilities are too low to avail benefit
Effective Managing of Denials in ABA Setting
- Use available data to help analyze the RCM process
- Locate where denials are happening
- Pay attention to patient registration and prior authorization.
- Insufficient documentation needs process improvement
- The staff must have access to appropriate codes, to avoid coding and billing errors
- Payers behavior – identify root cause, and have a solution in place
- DM is inter-departmental, and each department needs to act responsibly
Denials management in ABA is crucial to healthcare organizations; it will ensure better cash flow and ensure best practices as well. A good understanding of ABA denials process and a well thought out plan and integrating the power of RPA and data analytics in the RCM module will ensure better handling of the denials process.
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FAQs


ABA providers are grappling with high staff turnover (up to 65%), rising burnout, administrative overload, and stagnant reimbursement rates. These challenges directly impact care continuity, clinical outcomes, and operational performance.


Operational inefficiency costs ABA teams up to 10 hours per staff member per week, contributing to burnout, denied claims, and longer accounts receivable (A/R) cycles. These inefficiencies ultimately result in reduced revenue and patient dissatisfaction.


Burnout leads to costly turnover, lower client retention, and decreased productivity. Recruiting and replacing a BCBA or RBT can cost up to $5,000 per hire, plus months of lost revenue and disruption to morale.


High-performing ABA organizations invest in clear career pathways for BCBAs and RBTs, align compensation with market benchmarks, and foster peer-led mentorship, flexible schedules, and wellness programs.


Automation tools like Plutus Health's Zeus streamline eligibility verification, denial management, and billing, reducing manual workloads by 5–10 hours weekly per clinician and improving clean claim rates by 95%.


Outsourcing revenue cycle management can improve collections, reduce denials by up to 30%, and free clinicians from billing-related admin tasks, resulting in better client care and financial outcomes.


One $200 million ABA network partnered with Plutus Health to automate eligibility and accounts receivable (A/R) processes. The result: $2M reduction in legacy A/R and a 97% Net Collection Rate.


By improving operational efficiency, investing in technology, and ensuring workforce stability, ABA leaders can align outcomes with reimbursement. Plutus Health supports this transition with scalable RCM and automation strategies.
FAQs


ABA therapy billing is the process of submitting claims to insurance or Medicaid for Applied Behavior Analysis services provided to individuals with autism or developmental disorders. It includes using correct CPT codes, proper documentation, and adherence to payer-specific policies.


Common CPT codes for ABA therapy in 2025 include:
- 97151 – Assessment and treatment planning
- 97153 – Direct therapy with the patient
- 97155 – Supervision and modification of behavior plan
- 97156 – Family adaptive training
- Always check with payers for any annual changes.


To bill Medicaid for ABA services, providers must ensure credentialing is complete, services are pre-authorized, and claims use the correct codes and modifiers. Medicaid requirements vary by state, so always follow state-specific billing rules.


Common ABA billing mistakes include:
- Incorrect or missing CPT codesplan
- Lack of documentation or treatment
- Uncredentialed providers rendering services
- Submitting duplicate or late claims


Without proper credentialing, providers can’t get reimbursed. Insurance and Medicaid require that BCBAs, RBTs, and organizations are credentialed and contracted. Delays in credentialing often cause revenue losses and claim rejections.
FAQs


CMS proposes a 2.4% increase in Medicare ASC payment rates, contingent on meeting ASCQR quality reporting requirements. Plutus Health helps ASCs meet these compliance benchmarks by integrating quality reporting data into RCM workflows, ensuring eligibility for full payment updates.


The ASC Covered Procedures List will expand by 547 procedures, including cardiology, spine, and vascular surgeries. Plutus Health supports expansion into new service lines by customizing RCM processes for high-acuity procedures, minimizing claim denials during the transition.


Site-neutrality narrows the payment gap with hospital outpatient departments, enhancing ASCs' cost-efficiency appeal. Plutus Health helps leverage this advantage in payer negotiations by providing performance dashboards and cost-justification analytics to secure stronger reimbursement terms.


Complex procedures increase denial risk and slow cash flow. Plutus Health's automation-first RCM model delivers 95%+ clean claim rates, reduces A/R days, and safeguards margins, even as your case mix becomes more complex.