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Updated on:
January 23, 2023
December 27, 2019

Successful management of denials in an ABA setting

Balaji Ramani has more than 20+ years of experience in Healthcare Revenue Cycle Management. Balaji has expertise in building, training, mentoring, and managing end-to-end healthcare RCM teams. He has experience using the Web for information sourcing, research & analyses to enable ‘patient and payer satisfaction’ in the healthcare space.

ABA Providers Recover Dues From Patients To Efficient Your Account Receivables

Managing of denials in billing is critical in healthcare organizations. Healthcare organizations face many challenges in the form of billing processes and seek to automate them with emerging technologies of Robotic Process Automation (RPA), Artificial Intelligence (AI) and data analytics. Revenue cycle management (RCM) serves as a key functional process that takes care of the financial cycle management in healthcare organizations, and most of the RCM is outsourced to service providers, to enable the Providers to concentrate on healthcare services. 

Denial management (DM) is an important critical element for healthy cash flow, and a successful RCM. Healthcare organizations and ABA providers need to determine the cause of denials, mitigate the risk of future denials,and get paid faster. 

Typically, DM involves collecting, tracking, reporting,forecasting, measuring claims denied for payments by insurance companies or carriers. An effective denial billing management program enables healthcare providers to better manage revenue losses. 

According to Medical Group Management Associating (MGMA), it costs $25-$30 to manage an average denial. A report in 2017 indicated out of $3 trillion worth of medical claims submitted by US hospitals, $262 million worth claims were denied, a 9% denial rate.

Applied behavior analysis (ABA) is relatively new and is facing a bigger challenge when it comes to billing. Billing for ABA is unique, wherein bills need to be submitted weekly across multiple service locations – clinics,schools, homes, communities. ABA is aimed to serve individuals with autism spectrum disorder. Denials in ABA billing needs high attention, and ABA providers need to understand and navigate the process flow of ABA for it to be well integrated into RCM. This will provide effective support to ABA denials management and help to oversee the process that does not have cashflow fallouts in an ever-changing environment.

Last September 2019, the AMA announced that ABA providers will have new reimbursement codes, which will be permanent, and signify that the clinical efficacy of the services has been well documented in research, that meets the American Medical Association (AMA) standards. 

 Types of Denials in ABA

  • Hard denials are irreversible and often result in lost or written-off revenue. 
  • Soft denials are temporary and can be reversed if the provider corrects the claim or provides additional information.


5 Reasons for Denials

 According to AMA‘s National Health Insurer Report, Card 5 key reasons for denials includes:

  • Missing information 
  • Duplicated Claims 
  • Pre-authorization for services 
  • Uncovered procedures claim 
  • Claims filed past expiration period 

Most Common Reasons for Denials in ABA Setting

  • Treatment being stopped 
  • Hours cut back 
  • Does not conform to the level of care guidelines 
  • Overaged to avail the benefit
  • Cognitive abilities are too low  to avail benefit

Effective Managing of Denials in ABA Setting

  • Use available data to help analyze the RCM process
  • Locate where denials are  happening 
  • Pay attention to patient registration and prior authorization.
  • Insufficient documentation needs process improvement
  • The staff must have access to appropriate codes, to avoid coding and billing errors
  • Payers behavior – identify root cause, and have a solution in place
  • DM is inter-departmental, and each department needs to act responsibly

 

Denials management in ABA is crucial to healthcare organizations; it will ensure better cash flow and ensure best practices as well. A good understanding of ABA denials process and a well thought out plan and integrating the power of RPA and data analytics in the RCM module will ensure better handling of the denials process. 

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Faq

What are the top workforce challenges facing ABA therapy providers in 2025?

ABA providers are grappling with high staff turnover (up to 65%), rising burnout, administrative overload, and stagnant reimbursement rates. These challenges directly impact care continuity, clinical outcomes, and operational performance.

How does operational inefficiency affect ABA organizations?

Operational inefficiency costs ABA teams up to 10 hours per staff member per week, contributing to burnout, denied claims, and longer accounts receivable (A/R) cycles. These inefficiencies ultimately result in reduced revenue and patient dissatisfaction.

Why is burnout in ABA clinicians considered a financial risk, not just an HR issue?

Burnout leads to costly turnover, lower client retention, and decreased productivity. Recruiting and replacing a BCBA or RBT can cost up to $5,000 per hire, plus months of lost revenue and disruption to morale.

What are effective strategies for improving ABA staff retention?

High-performing ABA organizations invest in clear career pathways for BCBAs and RBTs, align compensation with market benchmarks, and foster peer-led mentorship, flexible schedules, and wellness programs.

How can ABA organizations reduce the administrative burden for clinicians?

Automation tools like Plutus Health's Zeus streamline eligibility verification, denial management, and billing, reducing manual workloads by 5–10 hours weekly per clinician and improving clean claim rates by 95%.

What's the ROI of outsourcing RCM in ABA therapy organizations?

Outsourcing revenue cycle management can improve collections, reduce denials by up to 30%, and free clinicians from billing-related admin tasks, resulting in better client care and financial outcomes.

What's a proven example of operational transformation in ABA?

One $200 million ABA network partnered with Plutus Health to automate eligibility and accounts receivable (A/R) processes. The result: $2M reduction in legacy A/R and a 97% Net Collection Rate.

How can ABA organizations prepare for value-based care models?

By improving operational efficiency, investing in technology, and ensuring workforce stability, ABA leaders can align outcomes with reimbursement. Plutus Health supports this transition with scalable RCM and automation strategies.

Balaji Ramani

Balaji Ramani has more than 20+ years of experience in Healthcare Revenue Cycle Management. Balaji has expertise in building, training, mentoring, and managing end-to-end healthcare RCM teams. He has experience using the Web for information sourcing, research & analyses to enable ‘patient and payer satisfaction’ in the healthcare space.

FAQs

What are the top workforce challenges facing ABA therapy providers in 2025?
How does operational inefficiency affect ABA organizations?
Why is burnout in ABA clinicians considered a financial risk, not just an HR issue?
What are effective strategies for improving ABA staff retention?
How can ABA organizations reduce the administrative burden for clinicians?
What's the ROI of outsourcing RCM in ABA therapy organizations?
What's a proven example of operational transformation in ABA?
How can ABA organizations prepare for value-based care models?

FAQs

What is ABA therapy billing?
What CPT codes are used for ABA therapy in 2025?
How do you bill Medicaid for ABA services?
What are common ABA billing errors to avoid?
How does credentialing affect ABA billing?

FAQs

How much will ASC Medicare payments increase in 2026?
What's changing in ASC procedure eligibility?
How do site-neutral payments affect ASCs?
Why should ASCs invest in RCM automation in 2026?